How to Get More Laundry Customers Using an App + Online Booking

If you run a laundry business, getting customers is one thing. Keeping them is another. Most laundry owners know the demand is there, but customers have options, and convenience often decides who wins. In 2026, people choose laundry services the same way they choose food delivery or taxi apps. They want quick booking, clear pricing, and zero hassle.

This is where an app and online booking system can completely change your growth. It helps customers find you, trust you, and order repeatedly without needing to call or message every time.

In this blog, we will break down practical ways to get more laundry customers using an app and online booking, including what features attract customers, how to improve conversions, and how to build repeat business.

Why an App Helps You Get More Laundry Customers

Laundry is a repeat service, which means customers can become long-term income if your ordering experience is smooth. Without an app, most businesses rely on:

• Phone calls that get missed
  
  

• WhatsApp messages that are hard to track
  
  

• Manual scheduling errors
  
  

• Customers forgetting to reorder
  
  

An app fixes these problems by making your business more accessible and more professional.

When customers can book in seconds, you remove friction, and that directly increases orders.

1) Make Booking Easy and Fast

The first way an app helps you grow is simple. It reduces the effort required to place an order.

Customers should be able to:

• Select the service
  
  

• Choose pickup time
  
  

• Confirm address
  
  

• Pay or choose payment method
  
  

• Track the order
  
  

If your booking takes less than one minute, you will win customers who would otherwise leave and choose another service.

Online booking also means customers can order anytime, even late nights and early mornings, without waiting for your team to reply.

2) Win Local Searches With Online Booking

Most laundry customers find services through Google searches like:

• laundry service near me
  
  

• laundry pickup and delivery near me
  
  

• dry cleaning pickup service
  
  

• wash and fold service nearby
  
  

If you have online booking, you have a stronger chance to convert those searches into customers.

Here is how to use your app and booking system to win local SEO:

Create Area-Based Pages

If you cover multiple locations, create pages like:

• Laundry Pickup and Delivery in Manchester
  
  

• Laundry Service in Birmingham
  
  

• Dry Cleaning Pickup in London
  
  

Each page should include service details, pricing, pickup availability, and a direct booking button.

Use a Strong Booking CTA

Many laundry sites lose customers because booking is hidden. Your booking button should be visible at the top of your website and inside your app.

People do not want to scroll or call. They want to book now.

3) Build Trust With Tracking and Updates

Customers do not just pay for laundry. They pay for reliability. A big reason customers switch services is uncertainty, like not knowing when the pickup will happen or when the order will return.

Your app should show:

• Order status updates
  
  

• Pickup confirmation
  
  

• Processing updates
  
  

• Delivery confirmation
  
  

When customers see clear tracking, they trust your service and are more likely to order again.

4) Improve Conversions With Clear Pricing

Pricing confusion kills sales. If customers cannot understand your pricing, they will exit your app or website and choose a competitor.

Your app should clearly show:

• Service prices per kg or per item
  
  

• Delivery charges if applicable
  
  

• Minimum order value
  
  

• Express service charges
  
  

When pricing is transparent, customers feel safe placing their first order. The first order is the hardest to win, and pricing clarity helps convert new users.

5) Turn First-Time Customers Into Repeat Customers

Getting customers once is not enough. Repeat customers are what make your laundry business profitable. Apps help retention through features that make reordering easy.

Here are retention strategies powered by an app:

Order History and Quick Reorder

Customers should be able to reorder using their previous order details. This makes the second and third order feel effortless.

Saved Addresses and Preferences

If customers can save their home or office address, they book faster every time.

Subscription Plans

Subscriptions are powerful in 2026. Customers love predictable services and fixed monthly pricing, especially busy professionals and families. Subscription options also create stable monthly revenue for your business.

6) Get More Customers Through Referral Programs

A referral program works extremely well for laundry because customers often recommend services to friends, neighbours, or coworkers.

Your app can automate referrals by offering:

• A reward for the customer who refers
  
  

• A discount for the new customer
  
  

• A simple referral code or link
  
  

Referrals cost less than ads and usually bring higher-quality customers.

7) Run Offers That Actually Bring Orders

Discounts are common, but the best ones are targeted and automated. With an online booking system, you can run offers like:

• First order discount
  
  

• Weekend booking offer
  
  

• Free pickup above a certain order value
  
  

• Bundle pricing for bedding and clothes
  
  

• Corporate deals for gyms and salons
  
  

The key is to keep offers simple and limit them to bring real profitability.

Your app should allow you to apply promo codes automatically without staff having to manually confirm discounts.

8) Reduce Customer Support Calls With Automation

When your team spends too much time replying to messages, the business grows slower. An app reduces support workload by automating:

• Booking confirmations
  
  

• Pickup schedules
  
  

• Status updates
  
  

• Invoices and payment info
  
  

This gives your staff more time to focus on service quality and faster delivery.

Better service quality leads to better reviews, and better reviews lead to more customers.

9) Use Reviews to Scale Faster

Once you have an app and online booking, your next goal should be reviews. Reviews are one of the biggest reasons customers trust a local service.

Here is a simple strategy:

• After delivery, prompt customers for feedback
  
  

• If the experience was good, request a review
  
  

• Respond to reviews quickly and professionally
  
  

When your Google reviews increase, your local ranking improves, and that drives consistent customer growth.

10) Partner With Businesses That Need Regular Laundry

An app makes you look professional, which helps you win B2B customers too. Target businesses like:

• Gyms and fitness studios
  
  

• Salons and spas
  
  

• Restaurants and cafes
  
  

• Airbnb hosts and property managers
  
  

• Hotels and guest houses
  
  

These customers need regular laundry services, and many prefer a vendor with clear billing, online tracking, and a reliable delivery system.

Your booking platform and admin dashboard can support contract billing and recurring orders.

BestatServices Helps You Grow With an App and Online Booking

At BestatServices, we help laundry businesses grow using a complete app-based system that includes:

• Online booking through customer app or website
  
  

• Pickup and delivery scheduling
  
  

• Automated order tracking and notifications
  
  

• Payments, invoices, and billing control
  
  

• Admin dashboard for daily operations
  
  

• Growth tools like offers, referrals, and subscriptions
  
  

Whether you are launching a new laundry service or scaling your existing one, the right software makes customer growth easier and more predictable.

Final Thoughts

If you want more laundry customers, you need more than good service. You need an ordering experience that customers love. An app and online booking system helps you show up in search, convert customers faster, reduce friction, and turn first-time buyers into repeat customers.

The businesses that win in 2026 will be the ones that make laundry as easy as ordering food online.

Want to grow your laundry customers with a professional app and booking system? Book a free demo with BestatServices and see how it works for your business.