Custom Laundry App vs White Label Laundry App: What’s Better for Your Business?
Custom Laundry App vs White Label Laundry App: What’s Better for Your Business?
Starting a laundry business in the UK can be a smart move if you want a business with consistent demand and repeat customers. People always need clean clothes, and today they want it faster and more convenient than ever. That is why pickup and delivery laundry services are growing quickly, especially in cities and high-density residential areas.
The good news is you do not need to build a massive laundromat to get started. Many successful laundry businesses begin with a small operations setup and scale using an app, online bookings, and a simple pickup and delivery workflow. In this guide, we will break down how to start a laundry business in the UK and how using an app-based system can help you grow faster.
Before you invest money, decide which model fits your budget and goals. In the UK, most laundry businesses fall into one of these categories:
1. Pickup and delivery laundry service
You collect clothes from customers, wash and iron them, then deliver them back.
2. Dry cleaning partner model
You manage customer bookings and logistics, and a partner facility handles cleaning.
3. Laundrette with additional delivery services
A physical store helps with walk-in customers while delivery brings in extra revenue.
If your goal is to scale quickly, pickup and delivery is often the best option. It is easier to expand into new postcodes without opening multiple shops.
Laundry is local. Even if the business is digital, your customers will search for services in their area. Start by researching:
Who already offers laundry pickup and delivery in your city
Their pricing per kg and turnaround time
Whether they have an app or only WhatsApp bookings
Common complaints in their reviews
What services they do not offer, like same-day delivery or subscription plans
You can use this research to build a strong offer. If competitors take 48 hours, you can focus on a 24-hour promise. If they have confusing pricing, you can offer transparent packages.
Your services need to be simple to understand and profitable to deliver. Most UK laundry businesses offer:
Wash and fold
Wash and iron
Dry cleaning
Bedding and duvet cleaning
Bulk laundry for salons and gyms
Commercial laundry for restaurants and Airbnb hosts
For pricing, you can use per kg pricing, per item pricing, or fixed packages. A simple approach is:
Standard turnaround: 24 to 48 hours
Express turnaround: same day or next day with an extra charge
Minimum order value to keep delivery profitable
Pricing should cover labour, detergent, utilities, transport, packaging, and payment fees. Many businesses fail because they underprice delivery and overpromise speed.
To start legally in the UK, you will need to set up your business properly. Most founders start as a sole trader or limited company. You should also consider:
Public liability insurance
Employer’s liability insurance if hiring staff
Health and safety basics for chemicals and equipment
Data protection compliance for customer details
Proper invoicing and payment tracking
If you are taking orders online through a website or app, keep your policies clear, including refunds, cancellations, and service expectations.
Even with a great app, your business wins or loses on operations. A smooth laundry workflow typically looks like this:
Customer places an order through app or website
Pickup is scheduled automatically
Driver collects laundry with order confirmation
Items are weighed and sorted
Washing, drying, ironing, and quality checks
Packing and tagging
Delivery scheduled and completed
Customer receives updates and invoice
To reduce errors, use tagging and order tracking from day one. Customers hate mix-ups, and even a few mistakes can damage your brand early.
Many laundry startups begin with phone calls and WhatsApp, but this becomes messy when you start getting daily orders. A laundry app helps you automate bookings, reduce missed calls, and improve customer experience.
A good laundry app system usually includes:
Customer app features
Booking and scheduling
Live order status updates
Online payments
Service selection and pricing clarity
Address saving and reorder options
Admin panel features
Order management dashboard
Customer database
Staff assignment and delivery scheduling
Payment tracking and invoicing
Offers, discounts, and referral systems
Driver management features
Pickup and delivery task list
Route planning support
Delivery status updates
Proof of pickup and delivery
This is where many businesses grow faster. Instead of manually managing each order, your app becomes the core system that runs the operations.
If you want to launch quickly, a white label laundry app is a great choice. It gives you a ready platform where your brand name and design can be applied, and you can start selling immediately.
If you want advanced workflows, deeper integrations, or a unique customer experience, custom laundry software may be better. Custom development works well when you have clear growth goals like multi-branch expansion, franchise modules, or corporate customers with contract billing.
At BestatServices, we help laundry businesses launch either way, depending on your budget and timeline.
Once your operations are ready, focus on visibility. Most customers will search on Google for services near them. Your marketing plan should include:
A Google Business Profile with photos and service areas
Local SEO pages for each area you cover
Reviews strategy after every successful delivery
Instagram and Facebook short videos showing the process
Partner deals with gyms, salons, and student housing
Referral rewards for repeat customers
A great app helps here too, because customers can easily reorder and become regulars.
Starting a laundry business in the UK is not just about washing clothes. It is about building a reliable service that customers trust every week. With a pickup and delivery system, clear pricing, and a strong app-based workflow, you can build a business that grows steadily and runs smoothly.
If you want to launch your own laundry platform, BestatServices can help you with a ready white label solution or build a custom system tailored to your business model.
Want to launch faster? Book a free demo with BestatServices and see how our laundry app and pickup delivery system can work for your business.
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