Madinah Dry Cleaners—A Digital Shift from Hardware to the Cloud
Client Background
Madinah Dry Cleaners, based in the UK, operated for years by using a traditional EPOS hardware system. The business had a steady flow of walk-in customers and was also known in the local area for dependable laundry services. However, the shop lacked any meaningful online presence—no dedicated website or mobile application, and only digital exposure came from a Facebook page. With growing competition from nearby laundry businesses, the owner recognized the need to stand out and take the business to the next level.
The Challenges
While the hardware EPOS system supported the basic billing, it came with recurring monthly subscriptions with charges and limited functionality. Customer data was fragmented, marketing was nonexistent, and the online reviews were absent. There was no platform to manage online orders or to build a stronger digital footprint. As the laundry landscape evolved with digital-first competitors, Madinah Dry Cleaners struggled to keep up—lacking tools for efficient order management, delivery tracking, customer engagement, or any mobile-friendly experience.
The Vision
The client wanted to transform the Madinah Dry Cleaners into the top choice in their locality. The vision was to shift from their hardware dependency to a fully cloud-enabled solution that could
- Enable online bookings via web and mobile apps.
- Centralize order management, customer data, and payment tracking.
- Improve visibility through customer reviews and digital marketing.
- Manage both walk-in and online customers in one unified system.
- Equip delivery drivers with real-time order and route tracking tools.
Our Solution
Dream Technologies replaced the outdated EPOS hardware system with a web-based POS solution that works seamlessly across devices, eliminating the need for physical equipment or monthly subscriptions. We have developed Android and iOS mobile apps for customers to book services, make payments, and track orders in real-time. A dedicated driver app has also been provided to streamline pickups and deliveries. To support end-to-end management, we implemented a centralized dashboard covering CRM, orders, invoices, and payment tracking. Additionally, our digital marketing team launched SEO campaigns and review strategies to boost online visibility and customer engagement.
Implementation Process
We began with a visual prototype reflecting the client’s branding, services, and pricing. Once approved, the website and the mobile apps were developed and deployed on Android and iOS platforms. Secure payment options, including Stripe and COD, were configured. Our team provided training to staff on using the POS system, managing orders, and handling deliveries. Meanwhile, the marketing team enhanced local SEO, optimized Google My Business, and created review campaigns to position the business as a leading local provider.
Results & Impact
The results of the digital transformation were immediate and impressive:
Eliminated Hardware Dependency
All operations now run through web-based tools, accessible from any laptop or device.
Streamlined Order Management
The owner can now track every order, customer, and payment from a centralized dashboard.
Increased Online Visibility
SEO efforts and review campaigns have helped build a strong digital presence.
Faster Processing & Delivery
With the driver app and digital POS, pickup and delivery workflows are more efficient than ever.
Customer Satisfaction
A seamless mobile and web booking experience has improved customer retention and engagement.
Client Testimonial
I used to spend so much on EPOS hardware that didn’t give me any marketing or customer data. Dream Technologies gave me everything—website, apps, POS, and even brought in new customers through digital marketing. I feel like I’m finally ahead of my competitors.
— Owner, Madinah Dry Cleaners